Tag Archives: creative process

Part 4. Greetings, Salutations, and Food: All Mocked-Up. (2)

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The final dozen of mock-ups follow. I have seen lines of copy that is like mine, with similar ideas, appear on the shelves years after mine were printed. There’s no way to prove I came up with the ideas first, that’s how it is with trademarks and copyrights. I’ve thought of contacting a card company or two, (at the time I vowed not to deal with Hallmark which had a monopoly in the industry) to explore the possibility of producing a card line. There are other, smaller companies that are worth supporting. I’ll see.             … Continue reading →

Part 3. Greetings, Salutations, and Food: The Process All Mocked-Up (1)

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    In addition to finding the published greeting cards, I also found the things that led up to them: the stack that we chose not to print, my mock ups, the ink drawings (had to use special ink) the camera-ready acetate overlays, on and on. I remember standing in a print shop waiting for a xeroxing job. There was a girl behind the counter grinning, high, over-dramatically singing “That’s What Friends Are For.” It was 1986. There I was on the other side of the counter, thinking that I was creating a line of greeting cards. Was I nuts? … Continue reading →